PROBLEM
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AUDIENCE
INFORMATION ARCHITECTURE
VISUAL DESIGN EVOLUTION
Visual design is a big part of this project. The goal is to get the user to have a certain feeling when they are first introduced to the site. Feeling that is then to be translated in them donating their money. You want them to not only feel good ab
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In order to test the whole concept and prototype I had to not only test the online interaction but also the process of sending the money after receiving the stationery in the mail. For timing purposes the test was conducted all in one day. While the
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